Brainstorm, or how the best ideas are born

The PR industry requires innovation, creativity, as well as an efficient implementation of ideas. It's hard not to agree with the saying 'two heads are better than one', which is why we should organise a brainstorming session in case of crisis situations, or simply when we need new ideas.

Brainstorming is the most effective and also the easiest way to get a range of ideas and solutions. The group exchange of ideas - even if these ideas are not fully thought out - can spawn better results than the meticulously planned actions of one person. However, it is always important to remember a few basic principles that will make brainstorming even more effective.

Above all, the purpose of the meeting must not be forgotten. In the course of the discussion, it may turn out that the conversation is about side topics and does not lead to a solution to the main problem. A good way to prevent this from happening is to write the objective - in big letters - on a piece of paper that everyone can see. This way, even if the topic of conversation deviates from the chosen course, it will be easy to return to it. The same can be done with ideas that come to mind during brainstorming - once the thoughts have been written down on a piece of paper, it will be much easier to assess their relevance, avoid duplication and therefore waste time.

Speaking of time, it is worth remembering to set a time limit. It is best to do this at the very beginning of the meeting, as nothing motivates and helps generate new ideas like time pressure. This procedure will also help to keep the discussion on the main topic, so that we can be sure of an even greater range of creative solutions.

While the last principle may seem obvious, it is worth remembering that the best ideas are generated by bringing diverse personalities together. Not everyone needs to be an expert on everything, but a person who is not directly related to a particular topic can bring a breath of fresh air and completely new and unexpected ideas to the discussions.

Brainstorming is a useful tool in any industry, and public relations is no exception. Before such a meeting, it is important to be open to new ideas and to remember that every idea - even the seemingly worst one - can contribute to the best one.


Text author: Ola