When executing promotional and image and sales campaigns for the luxury goods industry, we precisely analyse the personae of key clients to select the most effective communication and advertising channels. Depending on the product, we focus on different age groups. We do not forget young users (born in the 80's and 90's), who already account for 30% consumption of the industry's goods and services, and by 2025 this percentage will increase to 50%. Premium products and services require above-average commitment, knowledge and experience on the part of the agency. This is certainly what Good One PR's clients can count on.