Artificial intelligence has been a hot topic for years, but only recently has it really changed the way PR teams operate on a daily basis. It's no longer experiments, but concrete implementations - helping to save time, operate more precisely and respond more quickly to changes in the media and brand environment. Data analysis, content creation, personalisation of communications - AI is no longer... Continue reading AI: automatyzacja, analiza, kreatywność. Co już działa w branży PR?
In the second half of 2025, the European Parliament and the Polish Sejm took a decision that significantly affects the timetable of ESG (Environmental, Social, Governance) reporting obligations for many companies in Poland and Europe. These changes affect not only the reporting process itself, but also corporate governance and long-term growth strategy. A key element of this change is. Continue reading Omnibus I i dyrektywa „stop-the-clock” – co oznacza odroczenie obowiązku raportowania ESG?
On 22-24 April 2025, Katowice once again became the host of one of the most important events in Europe - the 17th European Economic Congress. This year's edition, organised by the PTWP Group - the organiser of the European Economic Congress, was traditionally held at the International Congress Centre and the Spodek sports and entertainment hall. The three-day debates, meetings and panels were attended by... Continue reading Europejski Kongres Gospodarczy 2025. Transformacja energetyczna zaczyna się dziś
In a dynamically changing and unpredictable legislative environment, public affairs activities are gaining importance as a strategic tool with real business benefits. Public affairs, understood as a set of organised activities aimed at building relationships with stakeholders, institutions and the public, is today the foundation of effective strategic communication in the context of changing regulations and public expectations. PR practitioners,... Continue reading Co słychać w public affairs? Kluczowe zmiany dla biznesu
The perfect couple? Laurastar x JEMIOL! Our client, a Swiss manufacturer of ironing systems and steam generators distributed by DLF, has established cooperation with a top Polish fashion designer, Łukasz Jemiol. As an agency, we are comprehensively responsible for the concept of the campaign and the coordination of activities from the very beginning. What has happened so far? We organised a Laurastar x JEMIOL press meeting to celebrate the established collaboration.... Continue reading Laurastar x JEMIOL – współpraca marki z projektantem mody
In an era of instant media communication, the ability to effectively convey information in a concise form is of paramount importance for anyone wishing to shape their image. The journalistic hundred, a short statement in front of the camera, is not only part of the daily work of journalists, but also a powerful tool in the hands of experts. How, then, to use the hundred effectively to fully reinforce your message and... Continue reading Setka – czym jest i jak się do niej przygotować?
Ilona Rutkowska and Jakub Macyszyn from the Good One PR agency have won the main prize in the PR category in this year's Young Creatives Cannes competition. The winners will represent Poland at the international Young Lions Competition 2023 in Cannes this June. In this year's edition of one of the most important competitions of the creative industry - Young Creatives Cannes -... Continue reading Zespół z Good One PR wygrał Young Creatives Cannes 2023
