Many factors influence the effectiveness and efficiency of collaboration with influencers. Starting with the individual relationship with a given blogger, the budget and the right selection of the profile to the specifics of the product, service or brand. One of the most important issues, often overlooked, is the way in which products or services are communicated to the influencer. We are talking about the so-called creative consignment, which is often 'creative' in name only. And an attractive delivery will to reach out and exist in the blogosphere.
Creating a creative product shipment that will translate into valuable publications and interesting collaborations with bloggers does not have to mean a lot of money right away. Its success depends primarily on an interesting idea, but also on the usability parcels of products. There is a high probability that even if the blogger has not presented the products on his Stories immediately after receiving them from the courier, they will appear on the account, accompanying everyday activities, i.e. making coffee or cooking dinner. This form of advertising is unobtrusive and therefore, more credible to the audience.

It is worth regularly reviewing the blogs and social media of those with whom you would like to collaborate in the future, glean knowledge and make use of it when the time is right. Skilful use of the circumstances (an influencer's upcoming birthday, celebrating a success, the birth of a child) will help to create a personalised shipment and will please more than a mass-mailed gift.

Social profiles and blogs are the business cards of influencers. This is the reason why the creative delivery should be visually appealing, i.e. aesthetically pleasing, pretty and eye-catching. The theme can relate to the occasion (e.g. Valentine's Day, summer picnic), but also refer to the features of the brand and its visual identity (e.g. colours, claim). Here, too, it is important to recognise the influencer well and match the delivery to their aesthetic. If we know that the blogger likes pastel shades, she is unlikely to like an accessory in a flashy colour.

Creating a package that is received and results satisfactorily is a complex task. It also requires a good knowledge of the blogosphere. It is worth placing the subject in the hands of specialists who will ensure that the product or brand is presented in an interesting way on the social media channels of influencers, thus reaching new audiences.
Text author: Ilona Rutkowska