We are proud to announce that Good One PR agency joined the Association of Public Relations Firms (ZFPR) in June 2024. This is an important step for the development of our company, which underlines our commitment to the highest standards in the PR industry and our desire to continue growing in the dynamic communications industry.
What is the ZFPR?
Union of Public Relations Companies (ZFPR) has been associating and representing the PR industry in Poland since 2001. It is part of Organisation of Communications Consultants (ICCO), which brings together institutions from the communications sector from more than 60 countries, representing 3,000 PR companies.
The ZFPR is also a member of Union of Associations of Advertising Councils. The organisation has long been committed to the development and professionalisation of the PR sector, and one of its flagship projects is the prestigious competition Golden Clipsin which our agency has already participated - successfully! What is more, Ewelina Pulawska, our Managing Director, had the pleasure of acting as a juror in the last edition. ZFPR also runs educational projects, such as the LSPR Academy, which makes it possible to obtain an international certificate from the London School of Public Relations.
ZFPR is also a member of the international organisation of communication consultants (ICCO) and the Association of Advertising Council Associations, which allows for cooperation with other industry organisations and access to the latest trends in the public relations industry. ZFPR brings together leading agencies specialising in professional communication, such as Good One PR, which offer services in product PR, corporate PR, crisis PR, employer branding, public affairs, CSR/ESG or influencer marketing.
Through such activities, the ZFPR contributes to shaping a proper understanding of the role of the public relations profession, which further strengthens the position of the profession and maintains high ethical and professional standards in the industry.
Mission of the Public Relations Consultancies Association (ZFPR)
The mission of ZFPR is to support education in the field of public relations and communication, to raise awareness and spread knowledge of the profession, as well as to cooperate with other industry organisations in order to continuously improve the quality of services in the Polish market. ZFPR strives to shape a professional public relations environment by creating training programmes and preparing reliable and valuable materials to enhance the professional qualifications of industry professionals.
Why did we join the Association of Public Relations Companies?
Membership of Association of Public Relations Consultancies is an opportunity for us to work with leading experts in the PR industry in Poland. We want to actively participate in initiatives organised by ZFPR, follow the latest trends in the industry and exchange experiences with other members of the organisation.
"I am delighted that we can be part of an organisation that brings together leading agencies specialising in professional PR services. Working together for the development of the public relations industry in Poland is of great value to us." - says Ewelina Puławska, Managing Director of the agency.
Joining the ZFPR - what's next?
Joining Association of Public Relations Consultancies is the next stage in our development strategy. We plan to actively engage in industry initiatives, educate the market and promote the highest communication standards. The organisation carries out projects shaping the development of professional competence, which emphasises the importance of continuous education and adapting to changing trends in communication. We believe that by doing so, we will be able to even better support our clients in effectively building their image and relationships with the public.
Follow our activities - there are many inspiring projects ahead!
