The promotion of luxury services and products is quite a challenge that only experienced agencies can meet. This is because reaching the target group of the luxury goods sector requires precise identification of the communication channels these people use. Consumers of premium products and services value privacy, and the media from which they draw information and inspiration are often difficult to reach.

When executing promotional and image and sales campaigns for the luxury goods industry, we precisely analyse the personae of key clients to select the most effective communication and advertising channels. Depending on the product, we focus on different age groups. We do not forget young users (born in the 80's and 90's), who already account for 30% consumption of the industry's goods and services, and by 2025 this percentage will increase to 50%. Premium products and services require above-average commitment, knowledge and experience on the part of the agency. This is certainly what Good One PR's clients can count on.