The times when good products or services defended themselves are, unfortunately, irretrievably gone. Today, customers buy the emotions, stories and experiences behind brands and their creations. This also applies to the FMCG industry and the hotel and restaurant sector.It is only with the help of a well-told story, engaging content and building positive sentiment that companies are able to capture the consumer's attention, entice them to buy and make them stay with them for years to come. Entrepreneurs in the FMCG and HoReCa sectors are well aware of this, which is why they are paying increasing attention to the marketing and PR of their businesses, and we are effectively helping them in this regard.