Body language in the work of a PR professional. Knowledge of non-verbal communication the key to success?

Dealing with clients, business partners, journalists, giving speeches, presentations... All of this requires many skills from PR agency employees. As it turns out, in addition to communicativeness or effective negotiation, it is also worth learning the importance of body language. Having knowledge of non-verbal communication can be very useful in professional life.

Contrary to many opinions, verbal communication is only a small part of the message. Gestures, facial expressions, distance from the interlocutor, tone of voice or body posture often say more than spoken words. Knowing the meaning of certain gestures makes it easier to deal with customers and employees. When negotiating, you can read other people's feelings and, for example, when giving speeches, you can gauge your audience's interest in what you are saying. Below, we remind you of (and for those who do not yet know, present) some examples of behaviour and their meaning:

  • Touching eyes or ears - This is a common reaction when we do not want to hear or see someone.
  • Rubbing hands - the expectation of something positive.
  • Hands braided into a so-called turret - a sign of self-confidence.
  • Looking straight into your eyes - means that the person talking to us is sincere.
  • Crossing arms on chest - a closed position indicates a negative attitude towards the interviewer.
  • Supporting the head with the hands - means boredom.
  • Stepping from foot to foot, blinking eyes too often - means nervousness, anxiety.
  • Looking at documents - willingness to end the conversation.
  • Biting your lip - a way to calm down.
  • Tilting the head - a sign of interest in the subject.
  • Too much gesticulation - a sign of nervousness, uncertainty.
  • Frequent grunting, squeezing of hands - a sign of anxiety.

Being familiar with certain gestures, as well as learning certain habits and being able to control them, not only facilitates the daily work of a PR professional, but provides an advantage over the interviewee. However, it should be remembered that this skill requires - above all - naturalness.


Text author: Kasia