Christmas is the perfect time to share goodness. The elves at Good One PR and Good One Marketing Group know this well, which is why they were more than happy to join the charity event - Noble Parcel 2021. Our clients were also involved in the collection, for another year in a row, and together we prepared plenty of gifts for the needy.... Continue reading Good One PR ponownie wspiera Szlachetną Paczkę
The Good One PR agency's debut in the most important industry competition, the Golden Clips, ended with two awards. The PR campaign for the Bobby Burger brand received a Silver Clip in the Product, Service or Company Launch category, the highest of the awards given in this category. In turn, the communication campaign for the crowdfunding campaign of Mazurska Manufaktura Alkoholi in the Financial PR and Investor Relations category was... Continue reading Złote Spinacze 2020 rozdane! Good One PR z dwiema nagrodami
Although the pandemic has caused a crisis in many industries, it - properly exploited - is an opportunity to review existing solutions and develop new ones. According to the speakers of the conference PR 2021: Challenge accepted! organised by the Association of Public Relations Companies, this is a good time for the PR industry to develop. However, it is necessary to introduce changes in communication, methods of creating strategies and the way of building... Continue reading PR w erze post-COVID: emocje, jakość, szybkość i elastyczność
An expert for the media is not only a specialist in a specific field. He or she is also a person who is able to convey his or her knowledge in a way that is comprehensible to the audience. What does the process of building an expert's image in the media look like and what should we pay attention to in this aspect of cooperation between a PR specialist and a journalist? Let's start with who an expert is. It is a person who specialises in... Continue reading Wiarygodność to podstawa, czyli o plasowaniu eksperta w mediach
If you are an entrepreneur and you are about to launch a new product, you are looking for an effective way to reach specific audiences, or you want to promote your business and gain a competitive advantage, it is very likely that you will direct your steps to a public relations agency. If you want the collaboration between you to be effective, it's worth remembering these 5 simple rules. Take care... Continue reading Jak efektywnie współpracować z agencją PR?
In Poland, video advertising and video content reaches more than 20 million consumers[1]. The year 2017 ranked this form of content delivery as the leader. However, trends, i.e.: temporary content, influencer relations and an emphasis on reliable and quality messages, also made their strong mark. It is now time to take a closer look at the media market in 2017 and the projected... Continue reading Kto rządzi Internetem? – podsumowanie rynku mediowego na przestrzeni minionego roku
You may remember that a year ago, with a post about our Noble Parcel, we announced that we would not stop there. We kept our word! This year we also joined Father Jan Stryczek's initiative. With the arrival of November, we waited impatiently until we could prepare our parcel. Finally, the longed-for day came. A temporary warehouse was opened in our office. Then, only then... Continue reading Good One PR wspiera Szlachetną Paczkę
The PR industry requires innovation, creativity, as well as an efficient implementation of ideas. It is hard not to agree with the saying 'two heads are better than one', which is why we should organise a brainstorming session in case of crisis situations or simply when we need new ideas. Brainstorming is the most effective and also the easiest way to get a range of ideas and solutions. A group exchange... Continue reading Brainstorm, czyli jak rodzą się najlepsze pomysły
Inspiring a topic we are working on is a key skill for the person responsible for promoting a brand in the media. However, journalists are not easy to reach. Whether you are working on behalf of an individual, a company's image or a product, you won't get your message across if you don't take care of a few important issues. It is important to be aware... Continue reading Jak zainteresować media swoim tematem?
A crisis situation is a natural part of the functioning of an organisation and can happen every day. Unfortunately, a large proportion of companies underestimate the role of crisis in their PR communication. Meanwhile, the way a company communicates with its environment at this time can have a huge impact on its image, market share and the future of the managers in charge. A crisis in an organisation can be caused by... Continue reading Komunikacja w kryzysie – co robić, a czego unikać jak ognia?
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