agencja pr - Good One PR

Pandemic a test of solidarity for family businesses

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The coronavirus pandemic has left many family businesses facing an uncertain future and even visions of bankruptcy. At the same time, it is in difficult times that the unique characteristics of family businesses become a recipe for survival. Family businesses are one of the cornerstones of the global economy - it is, after all, the oldest way of doing business we know[1]. Despite this, over the past few years... Continue reading Pandemia sprawdzianem z solidarności dla rodzinnych firm

Golden Clips 2020 handed out! Good One PR with two awards

The Good One PR agency's debut in the most important industry competition, the Golden Clips, ended with two awards. The PR campaign for the Bobby Burger brand received a Silver Clip in the Product, Service or Company Launch category, the highest of the awards given in this category. In turn, the communication campaign for the crowdfunding campaign of Mazurska Manufaktura Alkoholi in the Financial PR and Investor Relations category was... Continue reading Złote Spinacze 2020 rozdane! Good One PR z dwiema nagrodami

Good One PR once again with Noble Parcel

Christmas traditions: Christmas tree, carp, carols and... an improvised warehouse with all sorts of items at Good One PR! For the fourth time, together with our entire Good One marketing group, we were extremely keen to organise the Noble Parcel! We all agree that it is more pleasant to give than to take, especially when, together, we can do something really great - help a wonderful family!.... Continue reading Good One PR kolejny raz ze Szlachetną Paczką

Investor relations is all about transparent communication

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In investor relations, particular emphasis is placed on transparent, consistent and regular communication focused on relevant information from the perspective of the company's business environment. In an era of widespread digitalisation in this field, the communication channels we use and the modern, engaging forms of communication are also gaining in importance. Although, against the background of the entire field of public relations, investor relations (IR) is an issue... Continue reading Relacje inwestorskie to przede wszystkim transparentna komunikacja

PR in the post-COVID era: emotion, quality, speed and flexibility

Although the pandemic has caused a crisis in many industries, it - properly exploited - is an opportunity to review existing solutions and develop new ones. According to the speakers of the conference PR 2021: Challenge accepted! organised by the Association of Public Relations Companies, this is a good time for the PR industry to develop. However, it is necessary to introduce changes in communication, methods of creating strategies and the way of building... Continue reading PR w erze post-COVID: emocje, jakość, szybkość i elastyczność

Credibility is key: placing the expert in the media

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An expert for the media is not only a specialist in a specific field. He or she is also a person who is able to convey his or her knowledge in a way that is comprehensible to the audience. What does the process of building an expert's image in the media look like and what should we pay attention to in this aspect of cooperation between a PR specialist and a journalist? Let's start with who an expert is. It is a person who specialises in... Continue reading Wiarygodność to podstawa, czyli o plasowaniu eksperta w mediach

CSR? It pays off!

The implementation of the concept of corporate social responsibility in enterprises may not yet be as popular in Poland as it is abroad, but all companies that decide to implement good CSR practices are aware of the measurable benefits that such activities bring. The basic benefit, regardless of which group of stakeholders CSR activities are implemented towards, is the building of good... Continue reading CSR? To się opłaca!

Creativity in PR. Where to look for inspiration?

A light pen, communicativeness and openness, a desire for continuous development, initiative and commitment - these are requirements that regularly appear in all kinds of job advertisements for the position of PR specialist. Very often there is one more requirement among them - creativity. It is thanks to this that creating the image of clients is not just a duplication of schemes, but the building of communication strategies,... Continue reading Kreatywność w PR. Gdzie szukać inspiracji?

Do startups need PR?

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A laser for cutting sausages for the barbecue and a pocket laboratory for detecting bacteria and viruses, what do they have in common? Both ideas are the work of Polish start-ups, both have been covered by the media, although the former definitely more so. How to ensure that a startup is not just a media curiosity and use PR activities to achieve long-term business goals? The media are governed by their own... Continue reading Czy startupom potrzebny jest PR?

Generation Z and PR activities

A new generation is entering the market, and soon they will be the ones deciding the style of a company's communication with consumers - we are talking about Generation Z, born in the age of mobile Internet and social media. Generation Z, unlike Generation Y, does not know life without the Internet. Ever since they were born, their analogue world has seamlessly blended with the digital world, giving life an unfamiliar... Continue reading Generacja Z a działania PR-owe