Pandemic a test of solidarity for family businesses

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The coronavirus pandemic has left many family businesses facing an uncertain future and even visions of bankruptcy. At the same time, it is in difficult times that the unique characteristics of family businesses become a recipe for survival. Family businesses are one of the cornerstones of the global economy - it is, after all, the oldest way of doing business we know[1]. Despite this, over the past few years... Continue reading Pandemia sprawdzianem z solidarności dla rodzinnych firm

Golden Clips 2020 handed out! Good One PR with two awards

The Good One PR agency's debut in the most important industry competition, the Golden Clips, ended with two awards. The PR campaign for the Bobby Burger brand received a Silver Clip in the Product, Service or Company Launch category, the highest of the awards given in this category. In turn, the communication campaign for the crowdfunding campaign of Mazurska Manufaktura Alkoholi in the Financial PR and Investor Relations category was... Continue reading Złote Spinacze 2020 rozdane! Good One PR z dwiema nagrodami

The 8 most important PR and communications trends for 2021

2020 was a year of rapid change, some of which will stay with us permanently. PR strategies and communication activities underwent almost constant modifications and the media was completely dominated by COVID-19 - according to the IMM Institute of Media Monitoring, more than 3 million publications appeared on this topic last year, the vast majority of them on online portals. Pandemic... Continue reading 8 najważniejszych trendów w PR i komunikacji na 2021 rok

Good One PR once again with Noble Parcel

Christmas traditions: Christmas tree, carp, carols and... an improvised warehouse with all sorts of items at Good One PR! For the fourth time, together with our entire Good One marketing group, we were extremely keen to organise the Noble Parcel! We all agree that it is more pleasant to give than to take, especially when, together, we can do something really great - help a wonderful family!.... Continue reading Good One PR kolejny raz ze Szlachetną Paczką

Investor relations is all about transparent communication

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In investor relations, particular emphasis is placed on transparent, consistent and regular communication focused on relevant information from the perspective of the company's business environment. In an era of widespread digitalisation in this field, the communication channels we use and the modern, engaging forms of communication are also gaining in importance. Although, against the background of the entire field of public relations, investor relations (IR) is an issue... Continue reading Relacje inwestorskie to przede wszystkim transparentna komunikacja

Ranking of public relations agencies - Good One PR one of the best rated agencies in the industry

The November issue of the monthly magazine Media Marketing Polska published a ranking of the best public relations agencies. The report was based on a survey conducted by Kantar Polska. We took part in it for the first time and received some of the highest ratings in the industry! The client satisfaction survey covered 18 top PR service providers, diversified in terms of size, scope of activity and... Continue reading Ranking agencji public relations – Good One PR jedną z najlepiej ocenianych agencji w branży

PR in the post-COVID era: emotion, quality, speed and flexibility

Although the pandemic has caused a crisis in many industries, it - properly exploited - is an opportunity to review existing solutions and develop new ones. According to the speakers of the conference PR 2021: Challenge accepted! organised by the Association of Public Relations Companies, this is a good time for the PR industry to develop. However, it is necessary to introduce changes in communication, methods of creating strategies and the way of building... Continue reading PR w erze post-COVID: emocje, jakość, szybkość i elastyczność

Credibility is key: placing the expert in the media

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An expert for the media is not only a specialist in a specific field. He or she is also a person who is able to convey his or her knowledge in a way that is comprehensible to the audience. What does the process of building an expert's image in the media look like and what should we pay attention to in this aspect of cooperation between a PR specialist and a journalist? Let's start with who an expert is. It is a person who specialises in... Continue reading Wiarygodność to podstawa, czyli o plasowaniu eksperta w mediach

Marketing for a good cause - examples of the most interesting campaigns

What is a company or organisation's greatest asset? Undoubtedly its image. It can be built in various ways - through coherent internal communication, visual identification, sponsorship of events or... social campaigns. The latter, which is often underestimated, will not only increase the value of a company, affect its positive perception in the eyes of consumers, but also publicise a good cause for society. PR... Continue reading Marketing w słusznej sprawie, czyli przykłady najciekawszych kampanii

Creativity in PR. Where to look for inspiration?

A light pen, communicativeness and openness, a desire for continuous development, initiative and commitment - these are requirements that regularly appear in all kinds of job advertisements for the position of PR specialist. Very often there is one more requirement among them - creativity. It is thanks to this that creating the image of clients is not just a duplication of schemes, but the building of communication strategies,... Continue reading Kreatywność w PR. Gdzie szukać inspiracji?