public relations agency

Golden Clips 2021 handed out! Good One PR agency awarded two statuettes

During the 19th edition of the public relations industry's largest and most prestigious competition, the Golden Clips, the Good One PR agency received two statuettes. The sweet crowdfunding campaign of Las Vegan's brand - BIO&ECO vegan chocolate - was awarded a Golden Clip in the 'Food Sector' category and a Bronze Clip in the 'Financial PR and Investor Relations' category. The Golden Clips is the most important award given to... Continue reading Złote Spinacze 2021 rozdane! Agencja Good One PR nagrodzona dwiema statuetkami

Pandemic a test of solidarity for family businesses

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The coronavirus pandemic has left many family businesses facing an uncertain future and even visions of bankruptcy. At the same time, it is in difficult times that the unique characteristics of family businesses become a recipe for survival. Family businesses are one of the cornerstones of the global economy - it is, after all, the oldest way of doing business we know[1]. Despite this, over the past few years... Continue reading Pandemia sprawdzianem z solidarności dla rodzinnych firm

Golden Clips 2020 handed out! Good One PR with two awards

The Good One PR agency's debut in the most important industry competition, the Golden Clips, ended with two awards. The PR campaign for the Bobby Burger brand received a Silver Clip in the Product, Service or Company Launch category, the highest of the awards given in this category. In turn, the communication campaign for the crowdfunding campaign of Mazurska Manufaktura Alkoholi in the Financial PR and Investor Relations category was... Continue reading Złote Spinacze 2020 rozdane! Good One PR z dwiema nagrodami

The 8 most important PR and communications trends for 2021

2020 was a year of rapid change, some of which will stay with us permanently. PR strategies and communication activities underwent almost constant modifications and the media was completely dominated by COVID-19 - according to the IMM Institute of Media Monitoring, more than 3 million publications appeared on this topic last year, the vast majority of them on online portals. Pandemic... Continue reading 8 najważniejszych trendów w PR i komunikacji na 2021 rok

Good One PR once again with Noble Parcel

Christmas traditions: Christmas tree, carp, carols and... an improvised warehouse with all sorts of items at Good One PR! For the fourth time, together with our entire Good One marketing group, we were extremely keen to organise the Noble Parcel! We all agree that it is more pleasant to give than to take, especially when, together, we can do something really great - help a wonderful family!.... Continue reading Good One PR kolejny raz ze Szlachetną Paczką

Credibility is key: placing the expert in the media

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An expert for the media is not only a specialist in a specific field. He or she is also a person who is able to convey his or her knowledge in a way that is comprehensible to the audience. What does the process of building an expert's image in the media look like and what should we pay attention to in this aspect of cooperation between a PR specialist and a journalist? Let's start with who an expert is. It is a person who specialises in... Continue reading Wiarygodność to podstawa, czyli o plasowaniu eksperta w mediach

CSR? It pays off!

The implementation of the concept of corporate social responsibility in enterprises may not yet be as popular in Poland as it is abroad, but all companies that decide to implement good CSR practices are aware of the measurable benefits that such activities bring. The basic benefit, regardless of which group of stakeholders CSR activities are implemented towards, is the building of good... Continue reading CSR? To się opłaca!

Marketing for a good cause - examples of the most interesting campaigns

What is a company or organisation's greatest asset? Undoubtedly its image. It can be built in various ways - through coherent internal communication, visual identification, sponsorship of events or... social campaigns. The latter, which is often underestimated, will not only increase the value of a company, affect its positive perception in the eyes of consumers, but also publicise a good cause for society. PR... Continue reading Marketing w słusznej sprawie, czyli przykłady najciekawszych kampanii

Do startups need PR?

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A laser for cutting sausages for the barbecue and a pocket laboratory for detecting bacteria and viruses, what do they have in common? Both ideas are the work of Polish start-ups, both have been covered by the media, although the former definitely more so. How to ensure that a startup is not just a media curiosity and use PR activities to achieve long-term business goals? The media are governed by their own... Continue reading Czy startupom potrzebny jest PR?

Real estate PR - fashion or necessity?

A consciously and consistently developed image ensures companies' existence in the minds of customers, potential business partners or employees, and translates into business results. In today's highly competitive market, it plays a special role. That is why companies, regardless of the sector in which they operate, should consistently build a positive image. This also applies to developers and... Continue reading PR na rynku nieruchomości – moda czy konieczność?