public relations agency wrocław

Pandemic a test of solidarity for family businesses

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The coronavirus pandemic has left many family businesses facing an uncertain future and even visions of bankruptcy. At the same time, it is in difficult times that the unique characteristics of family businesses become a recipe for survival. Family businesses are one of the cornerstones of the global economy - it is, after all, the oldest way of doing business we know[1]. Despite this, over the past few years... Continue reading Pandemia sprawdzianem z solidarności dla rodzinnych firm

The 8 most important PR and communications trends for 2021

2020 was a year of rapid change, some of which will stay with us permanently. PR strategies and communication activities underwent almost constant modifications and the media was completely dominated by COVID-19 - according to the IMM Institute of Media Monitoring, more than 3 million publications appeared on this topic last year, the vast majority of them on online portals. Pandemic... Continue reading 8 najważniejszych trendów w PR i komunikacji na 2021 rok

PR in the post-COVID era: emotion, quality, speed and flexibility

Although the pandemic has caused a crisis in many industries, it - properly exploited - is an opportunity to review existing solutions and develop new ones. According to the speakers of the conference PR 2021: Challenge accepted! organised by the Association of Public Relations Companies, this is a good time for the PR industry to develop. However, it is necessary to introduce changes in communication, methods of creating strategies and the way of building... Continue reading PR w erze post-COVID: emocje, jakość, szybkość i elastyczność