agencyaprwarszawa - Good One PR

PR in the post-COVID era: emotion, quality, speed and flexibility

Although the pandemic has caused a crisis in many industries, it - properly exploited - is an opportunity to review existing solutions and develop new ones. According to the speakers of the conference PR 2021: Challenge accepted! organised by the Association of Public Relations Companies, this is a good time for the PR industry to develop. However, it is necessary to introduce changes in communication, methods of creating strategies and the way of building... Continue reading PR w erze post-COVID: emocje, jakość, szybkość i elastyczność

Sins of PR: Unpreparedness for an interview with a journalist

skeptical surprised woman reading news on smartphone holding laptop

When sending a press release to an editorial office, many PR professionals set their sights on publishing the finished material. They do not take into account the fact that journalists may ask detailed questions about the text they would like to publish. This is a big mistake, as it is important to be properly prepared for such an interview. Sometimes a journalist who has received material from us would like to publish it yet... Continue reading Grzechy PR: Nieprzygotowanie do rozmowy z dziennikarzem

Persona and brand positioning

The key to business success is knowing your target audience well. That is why, before a company starts actively operating in the market, its owners must answer questions - who its customers will be, what their needs, likes, ambitions and expectations are. Paweł Tkaczyk, i.e. one of the most influential Polish bloggers, believes that persona is one of the... Continue reading Persona a budowanie pozycji marki