agencyapr - Good One PR

Golden Clips 2021 handed out! Good One PR agency awarded two statuettes

During the 19th edition of the public relations industry's largest and most prestigious competition, the Golden Clips, the Good One PR agency received two statuettes. The sweet crowdfunding campaign of Las Vegan's brand - BIO&ECO vegan chocolate - was awarded a Golden Clip in the 'Food Sector' category and a Bronze Clip in the 'Financial PR and Investor Relations' category. The Golden Clips is the most important award given to... Continue reading Złote Spinacze 2021 rozdane! Agencja Good One PR nagrodzona dwiema statuetkami

Marketing the place, or how Polish cities promote themselves

Local patriotism is gaining in popularity. More and more people are proudly talking about where they grew up and where they come from. Whisper marketing is, of course, the most effective, but local governments are also becoming increasingly active in place marketing. Promoting cities attracts not only tourists, but also investors and developers, resulting in an improvement in the lives of residents. How do they promote... Continue reading Marketing miejsca, czyli jak promują się polskie miasta

Real Time Marketing - a way to become popular quickly?

Real-time marketing is a spontaneous and intelligent response to current events or phenomena, but also the creation of coherent and dynamic content. Such activities help maintain good communication with the audience, who interact with the brand - commenting on and sharing its posts and thus increasing their reach. In the age of the internet, and social media in particular,... Continue reading Real Time Marketing – sposób na szybkie zdobycie popularności?

Sins of PR: Unpreparedness for an interview with a journalist

skeptical surprised woman reading news on smartphone holding laptop

When sending a press release to an editorial office, many PR professionals set their sights on publishing the finished material. They do not take into account the fact that journalists may ask detailed questions about the text they would like to publish. This is a big mistake, as it is important to be properly prepared for such an interview. Sometimes a journalist who has received material from us would like to publish it yet... Continue reading Grzechy PR: Nieprzygotowanie do rozmowy z dziennikarzem

Persona and brand positioning

The key to business success is knowing your target audience well. That is why, before a company starts actively operating in the market, its owners must answer questions - who its customers will be, what their needs, likes, ambitions and expectations are. Paweł Tkaczyk, i.e. one of the most influential Polish bloggers, believes that persona is one of the... Continue reading Persona a budowanie pozycji marki