A brand ambassador - do you need one for your business? Find out what it takes and how to find a brand ambassador!

A brand ambassador is usually associated with a celebrity appearing in a company's advertising, but the responsibilities of such a person can be much broader. The role of brand ambassador is not just played by celebrities or stars, but also by specialists in a particular field and even ordinary people. Who is a brand ambassador and what are the benefits of having one? Read more... Continue reading Ambasador marki – czy jest potrzebny Twojej firmie? Sprawdź, czym się zajmuje oraz jak znaleźć ambasadora marki!

Communication of a crowdfunding campaign, i.e. find your investor in the crowd

At the beginning of July this year, the crowdfunding campaign of Mazurska Manufaktura Alkoholi came to an end. The company, which is not widely known on the market, obtained funding of PLN 2.54 million from its new shareholders, thus ranking 6th in the history of equity crowdfunding collections (finding itself among such well-known brands as Wisła Kraków, PINTA and Doctor Brew). Magda Gessler became the ambassador of the campaign.... Continue reading Komunikacja akcji crowdfundingowej, czyli znajdź w tłumie swojego inwestora