PR in the field, or a press office with a medal

In the case of high-profile events, where a lot of journalistic interest is expected, it is a good idea to set up an on-site press office. It is not only key to efficient media coverage of an event, but also an opportunity to build relationships with journalists in a less formal setting. What to keep in mind when 'building' our press centre so that it serves... Continue reading PR w terenie, czyli biuro prasowe na medal