The name is one of the most important elements of a company's identification system, which not only allows it to stand out from other similar entities, but also co-creates the brand image. A good name, supported by appropriate marketing activities, can guarantee a company's success. The name is often said to be the shortest advertising slogan. That is why it should be understandable, unambiguous and easy to... Continue reading Jak odpowiednio stworzyć nazwę firmy?
The strength of brand associations is a key element that determines what information is recalled from memory with the moment the user thinks of, hears or reads the brand name. Positive and strong associations evoked from memory make the user distinguish the brand from its competitors and approach it as a unique brand. W... Continue reading Słów kilka o sile skojarzeń z marką
The key to business success is knowing your target audience well. That is why, before a company starts actively operating in the market, its owners must answer questions - who its customers will be, what their needs, likes, ambitions and expectations are. Paweł Tkaczyk, i.e. one of the most influential Polish bloggers, believes that persona is one of the... Continue reading Persona a budowanie pozycji marki
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