It is customary to think that branding efforts are aimed at consumers. In recent years, however, we have increasingly noticed that the employer brand is equally important. This is particularly evident when, in the labour market, it is the employees who have the advantage and can choose among the many offers available. Employer branding, or employer branding The term... Continue reading Employer branding – budowanie wizerunku pracodawcy
Every month of a PR specialist's work is filled to the brim with tasks. Creating press releases, meetings with clients, arranging interviews, organising events or creative dispatches are just some of the agency employees' tasks. So how do you plan a holiday among so many responsibilities? It turns out that all you need to do is organise everything well before you leave, so that you are not preoccupied with business matters while you are on holiday.... Continue reading Urlop PR-owca bez zaglądania do służbowego maila i telefonu? To możliwe! Wystarczy tylko…
Building a positive image of a company as an employer is no longer a novelty on the Polish market, as evidenced by numerous examples of image-building and recruitment campaigns carried out in recent years. Autumn is the peak of the employer branding season. It is now that employers enter the race for the best candidates, using a range of increasingly advanced and attractive solutions..... Continue reading Employer branding – bez tego się nie obędziesz
It is part and parcel of a PR professional's job to constantly improve their competence. Only by doing so are we able to ensure that the actions we take are effective and tailored to the needs of our clients. We also cannot ignore important industry discussions which may have an impact on the entire PR market in Poland. This is why on Friday, 15 September, the entire Good... Continue reading Co po AVE, czyli jak rzetelnie mierzyć działania PR?
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