creativity - Good One PR

Creativity in PR. Where to look for inspiration?

A light pen, communicativeness and openness, a desire for continuous development, initiative and commitment - these are requirements that regularly appear in all kinds of job advertisements for the position of PR specialist. Very often there is one more requirement among them - creativity. It is thanks to this that creating the image of clients is not just a duplication of schemes, but the building of communication strategies,... Continue reading Kreatywność w PR. Gdzie szukać inspiracji?

Brainstorm, or how the best ideas are born

The PR industry requires innovation, creativity, as well as an efficient implementation of ideas. It is hard not to agree with the saying 'two heads are better than one', which is why we should organise a brainstorming session in case of crisis situations or simply when we need new ideas. Brainstorming is the most effective and also the easiest way to get a range of ideas and solutions. A group exchange... Continue reading Brainstorm, czyli jak rodzą się najlepsze pomysły