Do startups need PR?

Mans hand drawing Startup concept on white notebook

A laser for cutting sausages for the barbecue and a pocket laboratory for detecting bacteria and viruses, what do they have in common? Both ideas are the work of Polish start-ups, both have been covered by the media, although the former definitely more so. How to ensure that a startup is not just a media curiosity and use PR activities to achieve long-term business goals? The media are governed by their own... Continue reading Czy startupom potrzebny jest PR?

Generation Z and PR activities

Na rynek wkracza nowe pokolenie, niedługo to oni będą decydować o stylu komunikacji firmy z konsumentami – mowa o Generacji Z, urodzonej w dobie mobilnego Internetu i Social Mediów. Generacja Z, w przeciwieństwie do Pokolenia Y, nie zna życia bez Internetu. Od urodzenia ich świat analogowy płynnie przenika się ze światem cyfrowym, nadając życiu nieznanego… Continue reading Generacja Z a działania PR-owe

What after AVE, or how to reliably measure PR activities?

It is part and parcel of a PR professional's job to constantly improve their competence. Only by doing so are we able to ensure that the actions we take are effective and tailored to the needs of our clients. We also cannot ignore important industry discussions which may have an impact on the entire PR market in Poland. This is why on Friday, 15 September, the entire Good... Continue reading Co po AVE, czyli jak rzetelnie mierzyć działania PR?