It is customary to think that branding efforts are aimed at consumers. In recent years, however, we have increasingly noticed that the employer brand is equally important. This is particularly evident when, in the labour market, it is the employees who have the advantage and can choose among the many offers available. Employer branding, or employer branding The term... Continue reading Employer branding – budowanie wizerunku pracodawcy
Building a positive image of a company as an employer is no longer a novelty on the Polish market, as evidenced by numerous examples of image-building and recruitment campaigns carried out in recent years. Autumn is the peak of the employer branding season. It is now that employers enter the race for the best candidates, using a range of increasingly advanced and attractive solutions..... Continue reading Employer branding – bez tego się nie obędziesz
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