In the case of high-profile events, where a lot of journalistic interest is expected, it is a good idea to set up an on-site press office. It is not only key to efficient media coverage of an event, but also an opportunity to build relationships with journalists in a less formal setting. What to keep in mind when 'building' our press centre so that it serves... Continue reading PR w terenie, czyli biuro prasowe na medal
Events are among the most popular public relations activities, aimed not only at building a positive image among the public, but also within the company. What is worth knowing about their organisation and what benefits can they bring to a company? The fundamental premise of organising a good event is to attract a target group and generate interest among the media. It is very important how... Continue reading Rola eventu w budowaniu pozytywnego wizerunku firmy
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