Christmas traditions: Christmas tree, carp, carols and... an improvised warehouse with all sorts of items at Good One PR! For the fourth time, together with our entire Good One marketing group, we were extremely keen to organise the Noble Parcel! We all agree that it is more pleasant to give than to take, especially when, together, we can do something really great - help a wonderful family!.... Continue reading Good One PR kolejny raz ze Szlachetną Paczką
An expert for the media is not only a specialist in a specific field. He or she is also a person who is able to convey his or her knowledge in a way that is comprehensible to the audience. What does the process of building an expert's image in the media look like and what should we pay attention to in this aspect of cooperation between a PR specialist and a journalist? Let's start with who an expert is. It is a person who specialises in... Continue reading Wiarygodność to podstawa, czyli o plasowaniu eksperta w mediach
The start of a new year is a good time to focus on industry forecasts, as well as to reflect on the successes and challenges of the past 12 months. In 2019, we have seen internal changes and a further maturation of the PR industry itself. One significant development in this context is the new formula and development of the PSPR, which aims to effectively integrate... Continue reading Co czeka branżę PR w 2020 roku? Podsumowanie i prognozy
The name is one of the most important elements of a company's identification system, which not only allows it to stand out from other similar entities, but also co-creates the brand image. A good name, supported by appropriate marketing activities, can guarantee a company's success. The name is often said to be the shortest advertising slogan. That is why it should be understandable, unambiguous and easy to... Continue reading Jak odpowiednio stworzyć nazwę firmy?
Every month of a PR specialist's work is filled to the brim with tasks. Creating press releases, meetings with clients, arranging interviews, organising events or creative dispatches are just some of the agency employees' tasks. So how do you plan a holiday among so many responsibilities? It turns out that all you need to do is organise everything well before you leave, so that you are not preoccupied with business matters while you are on holiday.... Continue reading Urlop PR-owca bez zaglądania do służbowego maila i telefonu? To możliwe! Wystarczy tylko…
You may remember that a year ago, with a post about our Noble Parcel, we announced that we would not stop there. We kept our word! This year we also joined Father Jan Stryczek's initiative. With the arrival of November, we waited impatiently until we could prepare our parcel. Finally, the longed-for day came. A temporary warehouse was opened in our office. Then, only then... Continue reading Good One PR wspiera Szlachetną Paczkę
According to the definition, ethics is a set of moral norms recognised at a certain time by some social collective as a reference point for the evaluation and regulation of behaviour in order to integrate the group around certain values[1]. A code of ethics is a set of principles and rules that we should follow because of our profession. What principles should we follow in view of this?.... Continue reading Etyka w działaniach public relations
Local patriotism is gaining in popularity. More and more people are proudly talking about where they grew up and where they come from. Whisper marketing is, of course, the most effective, but local governments are also becoming increasingly active in place marketing. Promoting cities attracts not only tourists, but also investors and developers, resulting in an improvement in the lives of residents. How do they promote... Continue reading Marketing miejsca, czyli jak promują się polskie miasta
Internet users have increasingly high expectations regarding the way information is communicated, which is why video messages received particular attention in communication in 2016. As every year, social media played a major role, with the largest share in publicising social actions and social protests. In the past year, brands also engaged more frequently in collaboration with influencers, resulting in... Continue reading Video is the king, czyli podsumowanie roku w mediach
We are sure you will agree with us that the upcoming Christmas should be a joyful time. Unfortunately, not everyone can fully enjoy the upcoming season, so we decided to give something of ourselves to others and joined the Szlachetna Paczka team. You are certainly familiar with Father Jacek Stryczek's initiative. Let us just remind you that the main message of Szlachetna Paczka is to help people in... Continue reading We are Good! O Szlachetnej Paczce słów kilka
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