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Golden Clips 2020 handed out! Good One PR with two awards

The Good One PR agency's debut in the most important industry competition, the Golden Clips, ended with two awards. The PR campaign for the Bobby Burger brand received a Silver Clip in the Product, Service or Company Launch category, the highest of the awards given in this category. In turn, the communication campaign for the crowdfunding campaign of Mazurska Manufaktura Alkoholi in the Financial PR and Investor Relations category was... Continue reading Złote Spinacze 2020 rozdane! Good One PR z dwiema nagrodami

Credibility is key: placing the expert in the media

Confident focused businesswoman vlogger talking to camera filming live business vlog concept, friendly female coach advertising online training speaking about success recording video blog in office

An expert for the media is not only a specialist in a specific field. He or she is also a person who is able to convey his or her knowledge in a way that is comprehensible to the audience. What does the process of building an expert's image in the media look like and what should we pay attention to in this aspect of cooperation between a PR specialist and a journalist? Let's start with who an expert is. It is a person who specialises in... Continue reading Wiarygodność to podstawa, czyli o plasowaniu eksperta w mediach

Do startups need PR?

Mans hand drawing Startup concept on white notebook

A laser for cutting sausages for the barbecue and a pocket laboratory for detecting bacteria and viruses, what do they have in common? Both ideas are the work of Polish start-ups, both have been covered by the media, although the former definitely more so. How to ensure that a startup is not just a media curiosity and use PR activities to achieve long-term business goals? The media are governed by their own... Continue reading Czy startupom potrzebny jest PR?

How do you properly create a company name?

The name is one of the most important elements of a company's identification system, which not only allows it to stand out from other similar entities, but also co-creates the brand image. A good name, supported by appropriate marketing activities, can guarantee a company's success. The name is often said to be the shortest advertising slogan. That is why it should be understandable, unambiguous and easy to... Continue reading Jak odpowiednio stworzyć nazwę firmy?

The power of a controversial message, or YOLOcaust

The Memorial to the Murdered Jews of Europe is one of the most important monuments in Berlin. It is a labyrinth of 2271 concrete blocks of varying heights. The number of obelisks is a reference to the number of pages in the Talmud, one of the most important books of Judaism. The monument is visited by an average of 10,000 people every day. The acronym YOLO ('You Only Live Once'), on the other hand, is the life motto of modern teenagers. Joy,... Continue reading Siła kontrowersyjnego przekazu, czyli YOLOcaust

Vague rules and regulations and the 'Pole onion', i.e. Lidl's unsuccessful promotional campaign

The campaign 'Shop smart and cheap with Lidl brands! Absolute satisfaction or your money back" was supposed to last over a month. However, it was ended after less than two weeks. The reason? The very general terms and conditions of the action and 'clever' Poles who will do anything for a promotion. The promotion concerned Lidl's native brands. According to the regulations, customers could return any product they were not satisfied with and... Continue reading Niedoprecyzowany regulamin i “Polak cebulak”, czyli o nieudanej akcji promocyjnej Lidla

Persona and brand positioning

The key to business success is knowing your target audience well. That is why, before a company starts actively operating in the market, its owners must answer questions - who its customers will be, what their needs, likes, ambitions and expectations are. Paweł Tkaczyk, i.e. one of the most influential Polish bloggers, believes that persona is one of the... Continue reading Persona a budowanie pozycji marki

Cult toys socially responsible transformation

Lego and Mattel have been the undisputed leaders of the toy market for years. At the same time, the creators of the world's most famous building blocks and the world's most famous doll have long been under massive criticism. Both companies are accused, among other things, of promoting inappropriate role models and a false, stereotypical perception of gender among children. Particularly in the case of the manufacturer Barbie, customer protests have slowly begun to take their toll on sales.... Continue reading Kultowych zabawek odpowiedzialne społecznie przemiany