influencer marketing - Good One PR

Good practice in influencer marketing. How to label product placement appropriately?

The rapid advancement of social media has opened up entirely new opportunities for action. Influencer accounts, which boast millions of reaches and an engaged community, are a tasty morsel for anyone wishing to promote their brand or products online, including on a platform such as Facebook, Instagram or TikTok. The dynamic development of influencer marketing brings with it constant changes, also in the legal aspect.... Continue reading Dobre praktyki w influencer marketingu. Jak odpowiednio oznaczać lokowanie produktu?

The 8 most important PR and communications trends for 2021

2020 was a year of rapid change, some of which will stay with us permanently. PR strategies and communication activities underwent almost constant modifications and the media was completely dominated by COVID-19 - according to the IMM Institute of Media Monitoring, more than 3 million publications appeared on this topic last year, the vast majority of them on online portals. Pandemic... Continue reading 8 najważniejszych trendów w PR i komunikacji na 2021 rok

Influencers - a must have PR strategy?

Cheerful young man with smartphone getting likes. Social media and communication concept

Influencer marketing, i.e. promotion through the cooperation of a brand with online creators (vloggers, bloggers, instagrammers), has become an inseparable element of the marketing strategies of companies from almost every industry. No wonder - the statistics showing the effectiveness of this tool speak for themselves. According to Adweek, as many as 86 per cent of marketers have included collaboration with opinion leaders in their marketing strategy, while according to ... Continue reading Influencerzy – must have strategii PR?

What lies ahead for the PR industry in 2020? Summary and forecasts

The start of a new year is a good time to focus on industry forecasts, as well as to reflect on the successes and challenges of the past 12 months. In 2019, we have seen internal changes and a further maturation of the PR industry itself. One significant development in this context is the new formula and development of the PSPR, which aims to effectively integrate... Continue reading Co czeka branżę PR w 2020 roku? Podsumowanie i prognozy

Creative consignments - how to do it right?

Many factors influence the effectiveness and efficiency of collaboration with influencers. Starting with the individual relationship with a given blogger, the budget and the right selection of the profile to the specifics of the product, service or brand. One of the most important issues, often overlooked, is the way in which products or services are communicated to the influencer. We are talking about the so-called creative delivery, which is often 'creative' in name only. And attractive ... Continue reading Przesyłki kreatywne – jak robić to dobrze?

Talk to me more, or a brief summary of 2018 in the PR industry

As the year draws to a close, it is time to take stock of the past and make plans for the future. Before you indulge in the New Year's Eve madness, we invite you to read our summary of the passing year in the public relations industry. This year, 'RODO' was used in every possible way. However, on this topic (almost) everything has already been said, so we will not... Continue reading Mów do mnie więcej, czyli krótkie podsumowanie 2018 roku w branży PR

Who rules the internet? - summary of the media market over the past year

Torn piece of scroll uncovering 2017 review

In Poland, video advertising and video content reaches more than 20 million consumers[1]. The year 2017 ranked this form of content delivery as the leader. However, trends, i.e.: temporary content, influencer relations and an emphasis on reliable and quality messages, also made their strong mark. It is now time to take a closer look at the media market in 2017 and the projected... Continue reading Kto rządzi Internetem? – podsumowanie rynku mediowego na przestrzeni minionego roku