At the beginning of a project, it is a good idea to prepare information about the company that is universal and useful when sending out any press release. A boilerplate and a contact for the media is an absolute must have for every press release. It is also worth preparing a backgrounder. A boilerplate is a short piece of information about your company, about 8-10 sentences long. It should include the full name of the company, the date it was founded and... Continue reading Komunikat prasowy – jak skonstruować boilerplate, kontakt dla mediów i backgrounder?
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