2020 was a year of rapid change, some of which will stay with us permanently. PR strategies and communication activities underwent almost constant modifications and the media was completely dominated by COVID-19 - according to the IMM Institute of Media Monitoring, more than 3 million publications appeared on this topic last year, the vast majority of them on online portals. Pandemic... Continue reading 8 najważniejszych trendów w PR i komunikacji na 2021 rok
An expert for the media is not only a specialist in a specific field. He or she is also a person who is able to convey his or her knowledge in a way that is comprehensible to the audience. What does the process of building an expert's image in the media look like and what should we pay attention to in this aspect of cooperation between a PR specialist and a journalist? Let's start with who an expert is. It is a person who specialises in... Continue reading Wiarygodność to podstawa, czyli o plasowaniu eksperta w mediach
In the case of high-profile events, where a lot of journalistic interest is expected, it is a good idea to set up an on-site press office. It is not only key to efficient media coverage of an event, but also an opportunity to build relationships with journalists in a less formal setting. What to keep in mind when 'building' our press centre so that it serves... Continue reading PR w terenie, czyli biuro prasowe na medal
Inspiring a topic we are working on is a key skill for the person responsible for promoting a brand in the media. However, journalists are not easy to reach. Whether you are working on behalf of an individual, a company's image or a product, you won't get your message across if you don't take care of a few important issues. It is important to be aware... Continue reading Jak zainteresować media swoim tematem?
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