What did "New Year's Eve with Andrzej Duda" show?

The Facebook event New Year's Eve with the President has been in the news in recent weeks. It attracted more than 500 000 followers and was widely publicised in many media. The event was also a regular topic on portals such as Kwejk and Wykop. We decided to see what the most important conclusions could be drawn from it. President Duda "knows how to w... Continue reading Co pokazał „Sylwester z Andrzejem Dudą”?

Communicating something to internet users? Do it quickly, or don't do it at all

Public relations professionals are very often looking for the most effective way to reach their audience's awareness. One way of doing this is to refer to events and trends that are familiar to them. In the age of the Internet, this is much easier, because thanks to the viral spread of content, a given slogan or phenomenon is able to reach a huge number of people. For this reason, the experts responsible for... Continue reading Komunikujesz coś internautom? Rób to szybko, albo nie rób tego w ogóle