5 principles of effective follow-up

Follow-up is an action taken by most PR professionals shortly after the distribution of a press release to the media. Literally translated, it means follow-up, follow-up, observation - so it is nothing more than another step performed by a PR professional in order to gain as many valuable publications as possible. Only a well-executed 'round-up' offers the opportunity to build positive relationships with journalists. Here are a few... Continue reading 5 zasad skutecznego follow-upu