A new generation is entering the market, and soon they will be the ones deciding the style of a company's communication with consumers - we are talking about Generation Z, born in the age of mobile Internet and social media. Generation Z, unlike Generation Y, does not know life without the Internet. Ever since they were born, their analogue world has seamlessly blended with the digital world, giving life an unfamiliar... Continue reading Generacja Z a działania PR-owe
Influencer marketing, i.e. promotion through the cooperation of a brand with online creators (vloggers, bloggers, instagrammers), has become an inseparable element of the marketing strategies of companies from almost every industry. No wonder - the statistics showing the effectiveness of this tool speak for themselves. According to Adweek, as many as 86 per cent of marketers have included collaboration with opinion leaders in their marketing strategy, while according to ... Continue reading Influencerzy – must have strategii PR?
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