Edward Bernays - the first spin doctor of the 20th century

Edward Bernays has been called one of the founders of PR, as well as the father of propaganda. He is the author of the groundbreaking book Crystallizing Public Opinion, and his services have been used by celebrities, major companies and even the President of the United States. He believed that the public is not guided by reason, but by drive, habit or emotion, and that this is why it can be efficiently manipulated. Who was the first spin... Continue reading Edward Bernays – pierwszy spin doktor XX wieku