public relations - Good One PR

Pandemic a test of solidarity for family businesses

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The coronavirus pandemic has left many family businesses facing an uncertain future and even visions of bankruptcy. At the same time, it is in difficult times that the unique characteristics of family businesses become a recipe for survival. Family businesses are one of the cornerstones of the global economy - it is, after all, the oldest way of doing business we know[1]. Despite this, over the past few years... Continue reading Pandemia sprawdzianem z solidarności dla rodzinnych firm

Golden Clips 2020 handed out! Good One PR with two awards

The Good One PR agency's debut in the most important industry competition, the Golden Clips, ended with two awards. The PR campaign for the Bobby Burger brand received a Silver Clip in the Product, Service or Company Launch category, the highest of the awards given in this category. In turn, the communication campaign for the crowdfunding campaign of Mazurska Manufaktura Alkoholi in the Financial PR and Investor Relations category was... Continue reading Złote Spinacze 2020 rozdane! Good One PR z dwiema nagrodami

Good One PR once again with Noble Parcel

Christmas traditions: Christmas tree, carp, carols and... an improvised warehouse with all sorts of items at Good One PR! For the fourth time, together with our entire Good One marketing group, we were extremely keen to organise the Noble Parcel! We all agree that it is more pleasant to give than to take, especially when, together, we can do something really great - help a wonderful family!.... Continue reading Good One PR kolejny raz ze Szlachetną Paczką

Investor relations is all about transparent communication

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In investor relations, particular emphasis is placed on transparent, consistent and regular communication focused on relevant information from the perspective of the company's business environment. In an era of widespread digitalisation in this field, the communication channels we use and the modern, engaging forms of communication are also gaining in importance. Although, against the background of the entire field of public relations, investor relations (IR) is an issue... Continue reading Relacje inwestorskie to przede wszystkim transparentna komunikacja

PR in the post-COVID era: emotion, quality, speed and flexibility

Although the pandemic has caused a crisis in many industries, it - properly exploited - is an opportunity to review existing solutions and develop new ones. According to the speakers of the conference PR 2021: Challenge accepted! organised by the Association of Public Relations Companies, this is a good time for the PR industry to develop. However, it is necessary to introduce changes in communication, methods of creating strategies and the way of building... Continue reading PR w erze post-COVID: emocje, jakość, szybkość i elastyczność

Marketing for a good cause - examples of the most interesting campaigns

What is a company or organisation's greatest asset? Undoubtedly its image. It can be built in various ways - through coherent internal communication, visual identification, sponsorship of events or... social campaigns. The latter, which is often underestimated, will not only increase the value of a company, affect its positive perception in the eyes of consumers, but also publicise a good cause for society. PR... Continue reading Marketing w słusznej sprawie, czyli przykłady najciekawszych kampanii

Creativity in PR. Where to look for inspiration?

A light pen, communicativeness and openness, a desire for continuous development, initiative and commitment - these are requirements that regularly appear in all kinds of job advertisements for the position of PR specialist. Very often there is one more requirement among them - creativity. It is thanks to this that creating the image of clients is not just a duplication of schemes, but the building of communication strategies,... Continue reading Kreatywność w PR. Gdzie szukać inspiracji?

Do startups need PR?

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A laser for cutting sausages for the barbecue and a pocket laboratory for detecting bacteria and viruses, what do they have in common? Both ideas are the work of Polish start-ups, both have been covered by the media, although the former definitely more so. How to ensure that a startup is not just a media curiosity and use PR activities to achieve long-term business goals? The media are governed by their own... Continue reading Czy startupom potrzebny jest PR?

Real estate PR - fashion or necessity?

A consciously and consistently developed image ensures companies' existence in the minds of customers, potential business partners or employees, and translates into business results. In today's highly competitive market, it plays a special role. That is why companies, regardless of the sector in which they operate, should consistently build a positive image. This also applies to developers and... Continue reading PR na rynku nieruchomości – moda czy konieczność?

Public relations for new technologies - how to work with IT journalists?

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The constant increase in value and considerable competition in the IT market means that more and more companies in this sector of the economy are deciding to launch public relations activities. For this reason, the group of media dealing with this industry is becoming increasingly important. How to cooperate with them so that all parties benefit? According to PMR analysts, the Polish... Continue reading Public Relations dla nowych technologii – jak współpracować z dziennikarzami IT?