When sending a press release to an editorial office, many PR professionals set their sights on publishing the finished material. They do not take into account the fact that journalists may ask detailed questions about the text they would like to publish. This is a big mistake, as it is important to be properly prepared for such an interview. Sometimes a journalist who has received material from us would like to publish it yet... Continue reading Grzechy PR: Nieprzygotowanie do rozmowy z dziennikarzem
Menu
