Instagram with a new feature. Is it worth including in a promotional campaign?

The Stories feature, introduced by the popular Instagram app in August this year, has proved to be a hit. Although it initially caused a huge wave of outrage and was labelled a copy of Snapchat, it is now used by 100 million users. What's more, it has also proved to be an ideal place for many brands to promote themselves. Why? Instagram's creators admitted from the very beginning that their... Continue reading Instagram z nową funkcją. Czy warto uwzględnić ją w kampanii promocyjnej?

Snapchat - why is it so popular?

In Poland, there are 1.3 million registered Snapchat users, 60 per cent of whom are women and 82 per cent of snappers are under the age of 24[1]. According to official statistics from June 2016, Snapchat users send 800 million photos and videos per day. What makes snaps so popular? It is worth noting that creators ... Continue reading Snapchat – dlaczego jest tak popularny?