A light pen, communicativeness and openness, a desire for continuous development, initiative and commitment - these are requirements that regularly appear in all kinds of job advertisements for the position of PR specialist. Very often there is one more requirement among them - creativity. It is thanks to this that creating the image of clients is not just a duplication of schemes, but the building of communication strategies,... Continue reading Kreatywność w PR. Gdzie szukać inspiracji?
Building a positive image of a company as an employer is no longer a novelty on the Polish market, as evidenced by numerous examples of image-building and recruitment campaigns carried out in recent years. Autumn is the peak of the employer branding season. It is now that employers enter the race for the best candidates, using a range of increasingly advanced and attractive solutions..... Continue reading Employer branding – bez tego się nie obędziesz
Hashtags not only make it possible to navigate social media efficiently, they are also an excellent tool for promoting posts published by companies and brands. However, in order for this to happen, there are a few rules to keep in mind. What are they? A hashtag is a word or set of words preceded by a check mark (#) that are placed under posts on Twiter or Instagram. Their function is to organise the published... Continue reading Wykorzystanie hashtagów do promocji postów w SM. Jakie błędy popełniają firmy?
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