Creativity in PR. Where to look for inspiration?

A light pen, communicativeness and openness, a desire for continuous development, initiative and commitment - these are requirements that regularly appear in all kinds of job advertisements for the position of PR specialist. Very often there is one more requirement among them - creativity. It is thanks to this that creating the image of clients is not just a duplication of schemes, but the building of communication strategies,... Continue reading Kreatywność w PR. Gdzie szukać inspiracji?

What after AVE, or how to reliably measure PR activities?

It is part and parcel of a PR professional's job to constantly improve their competence. Only by doing so are we able to ensure that the actions we take are effective and tailored to the needs of our clients. We also cannot ignore important industry discussions which may have an impact on the entire PR market in Poland. This is why on Friday, 15 September, the entire Good... Continue reading Co po AVE, czyli jak rzetelnie mierzyć działania PR?