Influencer marketing, i.e. promotion through the cooperation of a brand with online creators (vloggers, bloggers, instagrammers), has become an inseparable element of the marketing strategies of companies from almost every industry. No wonder - the statistics showing the effectiveness of this tool speak for themselves. According to Adweek, as many as 86 per cent of marketers have included collaboration with opinion leaders in their marketing strategy, while according to ... Continue reading Influencerzy – must have strategii PR?
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