A crisis situation is a natural part of the functioning of an organisation and can happen every day. Unfortunately, a large proportion of companies underestimate the role of crisis in their PR communication. Meanwhile, the way a company communicates with its environment at this time can have a huge impact on its image, market share and the future of the managers in charge. A crisis in an organisation can be caused by... Continue reading Komunikacja w kryzysie – co robić, a czego unikać jak ognia?
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