Communication of a crowdfunding campaign, i.e. find your investor in the crowd

At the beginning of July this year, the crowdfunding campaign of Mazurska Manufaktura Alkoholi came to an end. The company, which is not widely known on the market, obtained funding of PLN 2.54 million from its new shareholders, thus ranking 6th in the history of equity crowdfunding collections (finding itself among such well-known brands as Wisła Kraków, PINTA and Doctor Brew). Magda Gessler became the ambassador of the campaign.... Continue reading Komunikacja akcji crowdfundingowej, czyli znajdź w tłumie swojego inwestora

How do you properly create a company name?

The name is one of the most important elements of a company's identification system, which not only allows it to stand out from other similar entities, but also co-creates the brand image. A good name, supported by appropriate marketing activities, can guarantee a company's success. The name is often said to be the shortest advertising slogan. That is why it should be understandable, unambiguous and easy to... Continue reading Jak odpowiednio stworzyć nazwę firmy?