2020 was a year of rapid change, some of which will stay with us permanently. PR strategies and communication activities underwent almost constant modifications and the media was completely dominated by COVID-19 - according to the IMM Institute of Media Monitoring, more than 3 million publications appeared on this topic last year, the vast majority of them on online portals. Pandemic... Continue reading 8 najważniejszych trendów w PR i komunikacji na 2021 rok
Public relations professionals are very often looking for the most effective way to reach their audience's awareness. One way of doing this is to refer to events and trends that are familiar to them. In the age of the Internet, this is much easier, because thanks to the viral spread of content, a given slogan or phenomenon is able to reach a huge number of people. For this reason, the experts responsible for... Continue reading Komunikujesz coś internautom? Rób to szybko, albo nie rób tego w ogóle
It is nothing new to say that in the work of a PR specialist it is necessary to keep abreast of what is happening in our Polish backyard, as well as to observe and learn from foreign markets. Observation is one thing, but equally important - in the context of company development and improving the quality of services - is the exchange of knowledge, experience and building relationships.... Continue reading PR ponad granicami – krótka relacja z 1. Międzynarodowego Kongresu 3AWW Network
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