Association of Public Relations Consultancies

PR in the post-COVID era: emotion, quality, speed and flexibility

Although the pandemic has caused a crisis in many industries, it - properly exploited - is an opportunity to review existing solutions and develop new ones. According to the speakers of the conference PR 2021: Challenge accepted! organised by the Association of Public Relations Companies, this is a good time for the PR industry to develop. However, it is necessary to introduce changes in communication, methods of creating strategies and the way of building... Continue reading PR w erze post-COVID: emocje, jakość, szybkość i elastyczność

Ethics in public relations

According to the definition, ethics is a set of moral norms recognised at a certain time by some social collective as a reference point for the evaluation and regulation of behaviour in order to integrate the group around certain values[1]. A code of ethics is a set of principles and rules that we should follow because of our profession. What principles should we follow in view of this?.... Continue reading Etyka w działaniach public relations