Category: blog

A public affairs project will not lead you straight down the thread to the ball, because there are so many 'threads' to catch. However, when you manage to grasp them all and find the right path in the maze of numerous variables, all parties in the process will benefit from the results. The 'win-win-win' option - a win-win for business, the social and administrative environment - is the most desirable... Continue reading Public affairs, czyli maraton dla uważnych

Cardboard, foil, paper, tape, string. It may seem that packaging products are a few well-known solutions that have been around for years, and their distributors can only compete on price. This situation is quite a challenge for PR experts. In reality, the packaging industry is full of innovative technologies, and the right communication facilitates their launch and supports sales. It also builds the desired image... Continue reading PR w branży opakowaniowej

The labour market is evolving, and younger generations of workers in particular are paying increasing attention to the topic of ESG. Employees and candidates today are looking for more than just a salary. They want to be part of an organisation that reflects their values and aspirations, especially in the areas of sustainability and social responsibility. How do we use this in building an employer image? ESG topics are becoming... Continue reading Jak ESG wpływa na wizerunek firmy i zaangażowanie pracowników?

As online learning grows in popularity, so does the educational technology industry. One of its key players is Novakid, an English language learning platform for children. Good One PR Agency has been conducting effective, comprehensive B2C and B2B public relations activities for it for nearly three years. The tools we used, such as communication... Continue reading PR dla branży EdTech – jak robić to dobrze?

The year 2023 was revolutionary in many ways and for many industries. As predicted, our industry was impacted by new technologies, most notably AI. Companies also headed down the ESG path in large numbers. The general election, in turn, triggered a personnel reshuffle across the media market (and beyond). Artificial intelligence, stupid! The slogan "artificial ... Continue reading PRacowity rok dla branży, czyli 2023 okiem naszej Agencji

Many people associate farmers with a very stereotypical image - simple men, distrustful of innovation, working hard physically on their piece of land. Meanwhile, farmers today are thriving entrepreneurs, eager to embrace new technologies and open to new knowledge and development. Therefore, building PR communications around an agriculture-related business can be an effective way to... Continue reading PR w branży rolniczej – jak zrobić to skutecznie?

Promoting products and services from the automotive sector is quite a challenge for PR departments. The industry, at first glance, is associated with difficult technical language. However, PR activities in this industry - as in any other - are an inseparable element of the communication strategy and image-building of a given company. If you want to conduct effective communication, it is worth betting not only on... Continue reading Działania PR w branży motoryzacyjnej. Nie tylko duże marki, jak Opel czy Audi wykorzystują public relations

Professional business image is a very capacious concept. However, it is undoubtedly an important part of building a company's reputation or an individual's career. Whether we are talking about ourselves or a company, it all comes down to one thing: how we want others to perceive us. Building a business image is therefore worth treating as part of our own or a company's communication.... Continue reading Profesjonalny wizerunek biznesowy – co się liczy?

A factual report based on the client's own analyses is undoubtedly one of the most valuable materials that can be released to the media as part of PR activities. Appropriate communication allows not only expert positioning of the client, but also publication of the results in major titles. If, in addition, the data are sufficiently unique and valuable, the media use them repeatedly, which ... Continue reading 4 życia raportu – jak zdobyć zainteresowanie mediów raportem własnym | Promocja raportu branżowego

In the digital age, where information spreads rapidly and the public is critical of the actions of corporations, ethics in Public Relations takes on a new dimension. Now, more than ever, it plays a key role in shaping brand trust. It is particularly important when reporting on the ESG activities carried out, which more and more organisations are being held accountable for, but also during situations... Continue reading Jak etyczna komunikacja kreuje sukces? Kilka słów o budowaniu wizerunku i zaufania do marki