Category: blog

In a world where notifications compete for the audience's attention and email inboxes swell with press releases, one thing does not change - journalists still value authenticity and direct contact the most. It is the face-to-face meetings that allow you to build lasting and good relationships with the media that result in greater mutual understanding. Meetings with the media as a strategic element of PR At Good One... Continue reading Rola spotkań z mediami. Dlaczego osobisty kontakt wciąż działa najlepiej?

Working with a brand ambassador is not just a fad today, but a solid foundation for creating an authentic brand image, increasing audience trust and building long-term customer relationships. In the age of social media, where consumers are more likely to reach out for recommendations, an ambassador promotes a brand more effectively than traditional advertising. The right brand ambassador can, through their personal experience with a company, naturally... Continue reading Współpraca z ambasadorem marki – dlaczego jest kluczowa w erze mediów społecznościowych?

CSR and ESG are abbreviations that are increasingly appearing in the language of business. Although they sound similar and refer to the responsibility of companies, they differ not only in their approach, but also in their scope and impact on the way business is conducted. In recent years, social responsibility has moved from isolated, image-based gestures to real, measurable actions embedded in business strategies. Growing expectations... Continue reading CSR a ESG w komunikacji biznesu. Co warto wiedzieć?

In today's world, sustainability is not just a trend - it is a requirement that shapes the decisions of candidates, investors and consumers. Environmental, social and corporate responsibility - which make up an ESG strategy - are increasingly determining a company's attractiveness as an employer. Therefore, ESG in employer branding is not just a valuable addition, but the foundation of effective employer brand communication.... Continue reading ESG jako kluczowy element budowania wizerunku odpowiedzialnego pracodawcy

Tourism is an experience-based service sector. For this reason, communication activities here require a special approach - instead of just talking about the offer, it is worth giving people the opportunity to experience it first-hand. It is opportunities to test services and explore places that become the foundation of successful PR and influencer marketing strategies. Relationships with journalists and content creators do not... Continue reading Influencer marketing i PR w turystyce – jak skutecznie wykorzystywać ich potencjał?

The Code of Medical Ethics (KEL) is a document that defines moral and immoral behaviour in the medical and dental profession. After 20 years, it has been refreshed and, as a result, the provision prohibiting doctors and dentists from advertising disappears from January 2025. However, the changes are not black and white, so if you want to start a promotional activity, it is advisable to consult a specialist beforehand and prepare accordingly. Especially as nowadays it is not only such activities that can help you to attract patients or be recognised. Ewelina Jaskuła, Healthcare & Lifestyle team leader at Good One PR, talks about what, apart from advertising, influences personal branding.

The PR industry is constantly changing and young talent plays a key role in terms of its future. In order to better understand their perspective, the Good One PR agency conducted a survey[1] among Warsaw University students during the Job and Internship Fair - "PRactually to PRacy". The survey showed what young people's expectations of working in the PR industry are, what they see... Continue reading Czego młodzi ludzie oczekują od branży PR? Good One PR prezentuje wyniki badania przeprowadzonego wśród studentów

At this year's PR Wings Good One PR had as many as three reasons to celebrate. The agency won a special award from the competition jury, the main prize in the Health Market category and a distinction in the Effectiveness of the Year category for the "(P)show your heart" campaign, implemented for the Children and Youth Oncology and Cancer Surgery Clinic of the Mother and Child Institute. The competition was organised by the Association... Continue reading Good One PR z Grand Prix konkursu PR Wings 2024. Warszawska agencja nagrodzona dwiema statuetkami i wyróżnieniem

#ODWOLUJE #NIEBLOKUJE is a public awareness campaign launched by CMP Medical Centre to educate the public on responsible management of medical appointments. The initiative aims to increase the availability of specialists and reduce waiting times for consultations. For the first edition of the campaign, the Good One PR agency team, in close cooperation with the client, was responsible for, among other things, its creative concept, recommendations and... Continue reading #ODWOLUJE #NIEBLOKUJE – Good One PR na rzecz kampanii społecznej CMP