public relations activities

Marketing for a good cause - examples of the most interesting campaigns

What is a company or organisation's greatest asset? Undoubtedly its image. It can be built in various ways - through coherent internal communication, visual identification, sponsorship of events or... social campaigns. The latter, which is often underestimated, will not only increase the value of a company, affect its positive perception in the eyes of consumers, but also publicise a good cause for society. PR... Continue reading Marketing w słusznej sprawie, czyli przykłady najciekawszych kampanii

Generation Z and PR activities

A new generation is entering the market, and soon they will be the ones deciding the style of a company's communication with consumers - we are talking about Generation Z, born in the age of mobile Internet and social media. Generation Z, unlike Generation Y, does not know life without the Internet. Ever since they were born, their analogue world has seamlessly blended with the digital world, giving life an unfamiliar... Continue reading Generacja Z a działania PR-owe