influencer relations - Good One PR

Influencers - a must have PR strategy?

Cheerful young man with smartphone getting likes. Social media and communication concept

Influencer marketing, i.e. promotion through the cooperation of a brand with online creators (vloggers, bloggers, instagrammers), has become an inseparable element of the marketing strategies of companies from almost every industry. No wonder - the statistics showing the effectiveness of this tool speak for themselves. According to Adweek, as many as 86 per cent of marketers have included collaboration with opinion leaders in their marketing strategy, while according to ... Continue reading Influencerzy – must have strategii PR?

Who rules the internet? - summary of the media market over the past year

Torn piece of scroll uncovering 2017 review

In Poland, video advertising and video content reaches more than 20 million consumers[1]. The year 2017 ranked this form of content delivery as the leader. However, trends, i.e.: temporary content, influencer relations and an emphasis on reliable and quality messages, also made their strong mark. It is now time to take a closer look at the media market in 2017 and the projected... Continue reading Kto rządzi Internetem? – podsumowanie rynku mediowego na przestrzeni minionego roku