Golden Clips 2020 handed out! Good One PR with two awards

The Good One PR agency's debut in the most important industry competition, the Golden Clips, ended with two awards. The PR campaign for the Bobby Burger brand received a Silver Clip in the Product, Service or Company Launch category, the highest of the awards given in this category. In turn, the communication campaign for the crowdfunding campaign of Mazurska Manufaktura Alkoholi in the Financial PR and Investor Relations category was... Continue reading Złote Spinacze 2020 rozdane! Good One PR z dwiema nagrodami

How to work effectively with a PR agency?

Business people reading newspaper

If you are an entrepreneur and you are about to launch a new product, you are looking for an effective way to reach specific audiences, or you want to promote your business and gain a competitive advantage, it is very likely that you will direct your steps to a public relations agency. If you want the collaboration between you to be effective, it's worth remembering these 5 simple rules. Take care... Continue reading Jak efektywnie współpracować z agencją PR?

Sins of PR: Unpreparedness for an interview with a journalist

skeptical surprised woman reading news on smartphone holding laptop

When sending a press release to an editorial office, many PR professionals set their sights on publishing the finished material. They do not take into account the fact that journalists may ask detailed questions about the text they would like to publish. This is a big mistake, as it is important to be properly prepared for such an interview. Sometimes a journalist who has received material from us would like to publish it yet... Continue reading Grzechy PR: Nieprzygotowanie do rozmowy z dziennikarzem