The 8 most important PR and communications trends for 2021

2020 was a year of rapid change, some of which will stay with us permanently. PR strategies and communication activities underwent almost constant modifications and the media was completely dominated by COVID-19 - according to the IMM Institute of Media Monitoring, more than 3 million publications appeared on this topic last year, the vast majority of them on online portals. Pandemic... Continue reading 8 najważniejszych trendów w PR i komunikacji na 2021 rok

Good One PR once again with Noble Parcel

Christmas traditions: Christmas tree, carp, carols and... an improvised warehouse with all sorts of items at Good One PR! For the fourth time, together with our entire Good One marketing group, we were extremely keen to organise the Noble Parcel! We all agree that it is more pleasant to give than to take, especially when, together, we can do something really great - help a wonderful family!.... Continue reading Good One PR kolejny raz ze Szlachetną Paczką

CSR? It pays off!

The implementation of the concept of corporate social responsibility in enterprises may not yet be as popular in Poland as it is abroad, but all companies that decide to implement good CSR practices are aware of the measurable benefits that such activities bring. The basic benefit, regardless of which group of stakeholders CSR activities are implemented towards, is the building of good... Continue reading CSR? To się opłaca!

What lies ahead for the PR industry in 2020? Summary and forecasts

The start of a new year is a good time to focus on industry forecasts, as well as to reflect on the successes and challenges of the past 12 months. In 2019, we have seen internal changes and a further maturation of the PR industry itself. One significant development in this context is the new formula and development of the PSPR, which aims to effectively integrate... Continue reading Co czeka branżę PR w 2020 roku? Podsumowanie i prognozy

Good One PR creates its next Noble Parcel

Supporting local initiatives, environmental activities or charity campaigns are just some of the CSR activities undertaken by Polish companies. We have become involved in the Szlachetna Paczka (Noble Parcel) campaign for another year in a row. We also invited our customers to join the campaign. What was the result? Answer below. Corporate social responsibility activities not only support the solution of specific social problems, but... Continue reading Good One PR tworzy swoją kolejną Szlachetną Paczkę

Cult toys socially responsible transformation

Lego and Mattel have been the undisputed leaders of the toy market for years. At the same time, the creators of the world's most famous building blocks and the world's most famous doll have long been under massive criticism. Both companies are accused, among other things, of promoting inappropriate role models and a false, stereotypical perception of gender among children. Particularly in the case of the manufacturer Barbie, customer protests have slowly begun to take their toll on sales.... Continue reading Kultowych zabawek odpowiedzialne społecznie przemiany